Wednesday, April 22, 2009








Joey and Me

Because Hair is a Personal Thing –Two separate and distinct services – one solid brand – That was the challenge in creating a comprehensive branding program for Joey and Me, an upscale hair salon.

On one side a trendy, professional, full-service salon. On the other side, specialized, non-surgical hair loss solutions for women.

We created a comprehensive branding program including logo design, messaging, collateral materials, packaging and Web site.